Social media planning is important for real estate agents because it helps them to effectively promote their business and connect with potential clients. Real estate agents can use social media to showcase their listings, engage with their local community, and establish themselves as experts in the field.

By creating a well-thought-out social media plan, real estate agents can increase their visibility, attract leads, and grow their business. Additionally, social media can be a powerful tool for building relationships with clients, as it allows agents to share valuable content and keep their clients informed about the latest industry trends.